Most individuals desire to lose weight in order to look, feel, and perform better. The issue is that exercise may be tedious and dull. Acrobatics, gymnastics, and aerial arts instructors assist individuals in making the changes they want in their body and mind. And they can often do it in a manner that keeps individuals engaged and motivated throughout their fitness programme.
Acrobatic techniques and dancing in the air are taught in an aerial art class by hanging from a cloth (hammock, silk), a short bar (trapeze), a hoop (lyra), or a rope. This kind of acrobatic movement or dance is a total-body exercise that involves strength and flexibility. As a consequence, many individuals practise yoga for fitness and, if they persist with it, they become very strong and flexible.
Table of Contents
Follow these ten steps to open an aerial arts studio:
Make a plan for your Aerial Arts Studio.
Create a legal entity for your aerial arts studio.
Aerial Arts Studio Tax Registration
Create a Business Bank Account and a Credit Card
Create an accounting system for your aerial arts studio.
Get the Permits and Licenses You Need for Your Aerial Arts Studio
Purchase Aerial Arts Studio Insurance
Create a brand for your aerial arts studio.
Make a website for your aerial arts studio.
Configure your Business Phone System
Starting a company entails more than just registering it with the state. This basic guide to establishing an aerial arts studio has been put together by us. These stages will guarantee that your new company is well-planned, correctly registered, and legally compliant.
STEP 1: Make a business plan.
A well-thought-out strategy is vital for entrepreneur success. It will assist you in mapping out the intricacies of your organisation and uncovering some unknowns. Consider the following crucial topics:
What are the initial and continuing expenses?
Who is your intended audience?
How much money may you charge your customers?
Fortunately, we have done a lot of the legwork for you.
What are the expenses of establishing an aerial arts studio?
The cost of launching this sort of company varies, but it usually includes a facility particularly created for aerial arts (it must be adapted with supports placed for trapeze, rope, and fabric/silk usage). Overhead anchor points on the existing internal support beams may also be required. Depending on the facility and current infrastructure, this might vary from $5,000 to $25,000.
Padding is available for $800 per station. Carabiners, swivels, ropes, anchor slings, lowering devices, and other relevant equipment will cost between $400 and $800. Fabric will cost you between $120 and $150 per person.
Annual insurance costs between $400 and $800 and includes general liability coverage. To restrict your insurance costs, it is assumed that you will have all students sign a release of responsibility. All aerial instructors must also have their own liability insurance.
The salary for instructors varies, but it is usually between $30 and $60 per hour.
Marketing for your company may cost $1,000 to $10,000 or more, depending on whether you buy space ads, broadcast radio or television commercials, or undertake local promotion with leaflets and business cards.
What are the continuing costs of running an aerial arts studio?
Ongoing expenditures include frequent maintenance of the rigs and equipment, as well as instructor compensation. A modest to medium-sized studio will cost several thousand dollars a year.
Who is the intended audience?
Fitness lovers, yoga practitioners, Pilates practitioners, and persons interested in studying circus arts and pursuing a career in aerial or circus arts are the target market.
How can an aerial arts studio generate revenue?
Aerial arts studios earn money by charging a class fee. Many teachers and facilities charge a per-hour payment for lessons, and members and non-members may pay varying prices.
How much money may you charge your customers?
Aerial lessons typically cost between $15 and $25 per hour, with some facilities charging up to $60 per hour. You may also charge a set price for certain programmes. Instead of charging $15 per hour, you might charge a fixed rate of $150 for five two-hour seminars every month.
How much can an aerial arts studio profit?
A studio’s profit is determined by its hourly rate or flat fee programme, as well as its location. Although a 10% profit margin is possible, many studios operate on far lower margins.
How can you increase the profitability of your company?
Increase the profitability of your business by providing additional programmes and incorporating other disciplines into your core aerial arts curriculum. Consider teaching aerial yoga or aerial Pilates, for example. You could even wish to collaborate with local yoga teachers to attract additional pupils.
STEP 2: Establish a legal entity
Sole proprietorship, partnership, limited liability company (LLC), and corporation are the most frequent business structure forms.
If your aerial arts studio is sued, becoming a formal business organisation, such as an LLC or corporation, safeguards you from being held personally accountable.
STEP 3: File your taxes
Before you can begin for business, you must register for a number of state and federal taxes.
To register for taxes, you will need to get an EIN. It’s really simple and completely free!
Taxes on Small Businesses
Depending on the business form you choose, you may have multiple choices for how your company is taxed. Some LLCs, for example, may benefit from being taxed as a S company (S corp).
These guides will teach you more about small company taxes:
Taxes on LLCs
LLC vs. sole proprietorship
Corporation vs. LLC
S Corp vs. LLC
How to Form a S Corporation
S Corporation vs. C Corporation
There may be state taxes that apply to your company. In our state sales tax guides, you may learn more about state sales taxes and franchise taxes.
STEP 4: Establish a company bank account and credit card
Personal asset protection requires the use of distinct business banking and credit accounts.
When you combine your personal and business accounts, your personal assets (your house, vehicle, and other possessions) are at danger if your company is sued. This is known as penetrating your company veil in business law.
Furthermore, understanding how to develop corporate credit may help you get credit cards and other financing in your company’s name (rather than your own), lower interest rates, larger lines of credit, and other benefits.
Establish a business bank account.
Opening a business bank account is not only required when asking for business financing, but it also:
Separates your personal assets from the assets of your firm, which is required for personal asset protection.
It simplifies bookkeeping and tax reporting.
Create a net 30 account.
Net 30 accounts are used to develop and grow company credit while also increasing cash flow. Businesses use a net 30 account to purchase items and refund the whole debt within a 30-day period.
Many net 30 credit suppliers submit information to the main business credit agencies (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how firms establish business credit in order to get approved for credit cards and other lines of credit.
Apply for a business credit card.
Obtaining a business credit card benefits you in the following ways:
Put all of your company’s costs in one location to separate personal and business spending.
Build your company’s credit history, which will be important for raising funds in the future.
STEP 5: Establish business accounting
Recording your numerous costs and sources of revenue is crucial to assessing your company’s financial status. Keeping precise and thorough accounting also makes yearly tax filing much easier.
STEP 6: Obtain all required permissions and licences
Failure to get appropriate permissions and licences may result in significant penalties or possibly the closure of your firm.
Requirements for State and Local Business Licensing
Certain state permissions and licences may be required to run an aerial art studio. Visit the SBA’s reference to state licences and permits to learn more about licencing requirements in your state.
For information on local licences and permissions, visit:
Check with the clerk’s office in your town, city, or county.
Contact one of the local organisations mentioned in the US Small Business Associations database of local business resources for help.
Liability Release
Aerial art studio enterprises should have their customers sign disclaimers to prevent liabilities and possible litigation. An example of a suitable waiver may be found here.
When you join up for Rocket Lawyer’s premium membership, you can easily produce a professional release of liability form for your studio. Members have access to hundreds of legal agreements and on-call lawyers for free legal assistance for $39.95 each month.
Occupancy Certificate
A Certificate of Occupancy is often required for businesses that operate from a physical site (CO). A certificate of occupancy certifies that all building rules, zoning laws, and government requirements have been satisfied.
If you intend to rent a space:
In most cases, it is the landlord’s obligation to get a CO.
Before leasing, ensure that your landlord has or can get a valid CO for an aerial art studio company.
A new CO is often required after a big remodelling. If your location will be refurbished before opening, incorporate wording in your leasing agreement saying that lease payments would not begin until a valid CO is given.
If you intend to buy or create a location:
It is your responsibility to secure a valid CO from a local government entity.
Examine all building regulations and zoning restrictions for the area of your company to guarantee that your aerial art studio will be in compliance and able to receive a CO.
STEP 7: Obtain commercial insurance.
Insurance, like licences and permits, is required for your company to operate safely and legally. In the case of a covered loss, business insurance protects your company’s financial well-being.
There are several sorts of insurance plans designed for various types of companies with varying risks. If you are unaware about the hazards that your company may encounter, start with General Liability Insurance. This is the most popular coverage required by small companies, so it’s a good place to start for yours.
Workers’ Compensation Insurance is another important insurance product that many companies need. If your company will have workers, your state may require you to purchase Workers’ Compensation insurance.
STEP 8: Establish your brand
Your company’s brand is what it stands for, as well as how the public perceives it. A strong brand will help your company stand out from the crowd.
How to Market and Promote an Aerial Arts Studio
Partner with yoga studios, local, state, and national fairs, circuses, and fitness studios to promote your company. Distribute fliers in your community and offer a free seminar to residents.
How to Keep Customers Returning
The key to making this company successful is to keep consumers secure and confident. They’ll return if they realise that they can accomplish anything as complicated as this. Make your programming progressive to instil a feeling of effectiveness in your pupils. Each each lesson should place your pupils in more tough conditions.
Obviously, you want to keep children safe, but lessons should also get progressively difficult without becoming overwhelming.
STEP 9: Create your company’s website.
After you’ve defined your brand and designed your logo, the next step is to build a website for your company.
While developing a website is an important step, some may be concerned that it is out of their grasp due to a lack of website-building skills. While this was a fair concern in 2015, online technology has made significant advances in recent years, making the lives of small company owners considerably easier.
The following are the primary reasons why you should not put off developing your website:
Every genuine company has a website, period. When it comes to bringing your company online, it doesn’t matter what size or sector it is.
Social media accounts, such as Facebook pages or LinkedIn company profiles, are not a substitute for your own business website.
STEP 10: Install your company phone system.
Getting a phone for your company is one of the finest methods to keep your personal and professional lives distinct and private. That isn’t the only advantage; it also helps you automate your company, provides it legitimacy, and makes it simpler for prospective clients to identify and contact you.