646 666 9601 [email protected]

It doesn’t matter whether you have the finest business concept or are flush with cash – if you don’t have solid business connections, your company will fail. Toxic business alliances may swiftly devastate a firm.

Characteristics to Look for in Business Partnerships

Creating good business connections demands a knowledge of people’s emotional needs as well as a dedication to building trust. Here are six characteristics to look for in prospective partners to establish a great working relationship.

1. Complimentary

You and your company partners must have a profound understanding that you have each other’s backs. “When individuals feel supported in a relationship, they are encouraged to more vividly see the process of reaching a goal,” explains Sherrie Campbell, a psychologist. Make sure you and your spouse have faith in each other’s abilities, values, and goals. Collaboration and drive to work toward a shared goal are maintained via supportive corporate relationships.

2. Rewarding

Business relationships are tough to retain unless they are enjoyable to deal with. Consider if it would be personally and professionally fulfilling to form a new firm with a partner. Working with someone who brings value and importance to a shared objective should give you a sense of fulfilment. It’s also a positive indicator if you believe it would be rewarding to assist a possible partner in reaching his or her full potential.

3. Boosting Morale

Starting a new business may be fraught with difficulties and frustrations. Even in the face of failure, the finest corporate connections can retain strong morale. To gauge the atmosphere of a relationship, Campbell suggests paying attention to the quiet and empty spaces between couples. Is there a calm and introspective atmosphere? Is it full of stress and anxiety?

Also, there may be moments when morale is low, so make sure your partners feel comfortable being open and honest with each other about non-productive actions. When it comes to morale, it helps a lot if you and your teammates can listen and communicate honestly and nonjudgmentally.

4. Sincerity

Your business connections will be made or broken by your level of trust. If you have any doubts about your partners’ honesty or if they have doubts about yours — sound decision making will begin to crumble. “You literally must be prepared to trust this individual with your life and the lives of all of your workers


It’s difficult to establish a solid working connection if you and your partner don’t have the same degree of enthusiasm for your company. Shared excitement about company concepts fuels ambition and innovation. “A fantastic partner is someone you can call at 3 a.m. who will pick up the phone at that hour to listen to your idea with roughly the same degree of enthusiasm

6. Dedication

Finally, make sure you grasp a possible partner’s degree of commitment. Strong business partnerships do not need that all partners put in equal amounts of time and effort to launch a firm. People have other responsibilities that are as essential to them. However, it is critical to establish expectations at the outset of business partnerships in order to explain what everyone’s individual commitment will be – otherwise, you may find yourself continuously arguing about who is doing more work.