You have a wonderful company concept and a well-planned strategy, but you still need a name for your new firm. While it is crucial to choose a name that you like, there are also some practical factors.
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CONSIDERATIONS FOR MARKETING
If you can’t properly market your company’s name, chances are you won’t be able to successfully promote your company, which is a problem. There are several tactics to select from, but they all aim to make consumers know your brand and desire to purchase your goods or services.
Some of the finest marketing strategies tell prospective clients something about you. That may be a fundamental value in which your company takes pride, a specific component or substance in which your goods are made, or a variety of other things. Tying one or two terms connected to what you do or how you do it into your name might help the public get acquainted with your brand.
It’s a good idea to choose an LLC name that’s brief, simple to remember, and easy to pronounce. You don’t want consumers having difficulty remembering your company’s name or being unclear how to pronounce it. Keep things as basic as possible.
Recommended: Still searching for the ideal company name? Make use of our Business Name Maker.
Domain Title
You’ll need an appropriate web domain in addition to the correct LLC name. This URL should ideally be the same as your business name or otherwise easily identifiable, but there are various more creative choices if you want to go that path.
It might be difficult to come up with a domain name that isn’t already registered, but bear in mind that they can occasionally be acquired from their present owners. Choose a domain ending in.com if at all feasible. While there are other alternatives available, this one is often regarded as the most professional.
If you’re ready to register your firm with the state but can’t figure out the marketing or domain right now, don’t worry; you can use a DBA (doing business as) after you’ve sorted it out.
CONSIDERATIONS LEGAL
Your business name must be unique regardless of the state you incorporate your LLC in. Furthermore, each state has different rules on what may and cannot be included in an LLC name. Some of the most popular regulations for naming LLCs are as follows:
The phrase “limited liability corporation” or the abbreviation LLC must be included (in some cases just LC).
It cannot utilize terminology referring to other sorts of legal business organizations, such as “incorporated” or “corporation.”
It cannot be used to refer to specialist services such as banking, medical, or the law. If you want to launch a firm that provides these services, you should consider incorporating a Professional LLC (PLLC).
DBA (DOING BUSINESS AS) (DOING BUSINESS AS)
Another thing to think about is registering a DBA. This enables your LLC to do business under a different name. This may come in handy in a variety of scenarios. For example, if you want to run many enterprises or provide various services without forming a distinct corporate organization for each one.
A DBA allows you to sell a popular product under a different brand name or run a second website that does not exactly match the name of your LLC. A DBA may serve as a backup plan if the name of your LLC no longer matches the company or you establish a new and/or better marketing or branding strategy over time.