What are the advantages of registering a trademark? This kind of intellectual property protection forbids others from utilising your brand’s terms and emblems.
What are the advantages of registering a trademark? This kind of intellectual property protection forbids others from utilising your brand’s terms and emblems. Your brand is your public image, through which you will be recognised and a reputation will be built. One of your company’s most valuable assets is the goodwill generated by its brand.
Introduction to Branding and Trademark Registration
Brands are the means through which all types of companies generate value. The first kind of brand that may be used is the company name. This may be acquired via the Secretary of State’s office or through a DBA.
A trademark is everything that is associated with your brand. You have certain rights even if you do not legally register, but registration gives you all of the benefits.
Benefits of a Trademark
There are many benefits to registering the firm under a federal trademark, including:
You own the mark – A federal trademark registration grants you legal ownership and exclusive rights to use the mark in the nation in connection with the products or services listed in the registration. If someone is using your trademark, you may sue them. You may also prohibit them from using a mark that is identical to yours.
Because the US Trademark Office is in charge of this, a trademark registration forbids the federal registration of a mark that is identical to yours.
Legal action may be taken against infringers – There isn’t much you can do if another company utilises your trademark. Infringers of federal trademarks may be sued in court. The federal procedure is lengthier than the state process, and the disclosure regulations may assist plaintiffs.
Your trademark appears in searches – A corporation must do a trademark search utilising the database of the United States Patent and Trademark Office. Because anybody may access the names in this database, your name will also show in this search. Companies cannot claim that they were unaware of your trademark search.
Preventing imported goods – Many multinational corporations export their products to the United States. When you have federal trademark rights, these companies are not allowed to use your trademark when selling their products in the United States.
A trademark allows the owner to have registrations in foreign countries, making international rights easier to obtain. If you hold trademark rights in the United States, it will be simpler to seek trademark protection in other nations.
Using the ® sign – The ® symbol may only be used by people who hold a trademark registration. This is the most crucial symbol since the TM and SM may be used by any corporation.
Domain control – In a lawsuit brought under the Uniform Domain Name Resolution Policy, trademarking the domain name would go a long way toward persuading the court.
Geographical coverage – Registering your trademark grants you national protection. If you wish to grow to other nations, you will have a solid foundation.
Licensing – A trademark may be leased and registered on the register, allowing the licensee the right to sue in the event of infringement.
A registered trademark may be assigned, however a common law trademark cannot be transferred.
Using a trademark – A trademark is the initial indication of registration evidence and the rights it protects. Unless proved otherwise, a person registered as the owner of a trademark is proof of the validity of the trademark registration.
When filing a trademark, you have more options. For trademark infringement, the trademark owner has the right to treble damages and attorney expenses.
Once the registration has been in place for at least five years, it may become unassailable.
The Procedure for Filing a Trademark
To protect their company brand, they must file a trademark application with the United States Patent and Trademark Office.
Check to see whether the trademark you desire is already taken or registered.
Provide examples of how the mark may be utilised in the commercial world.
Keep any infringements to a minimum.
Other Options for Trademark Registration
Local state registration – You may register with the Secretary of State in the state where you intend to file. These registrations are for items or services that are only available in one state.
Not registering the trademark – In the United States, the actual use of a trademark, even if not registered, confers some common law rights.