The issue of how to compute a franchise fee is not easily answered.
The issue of how to compute a franchise fee is not easily answered. Because of the many, intricate aspects that influence fee determination, business and economic professionals refer to this process as both an art and a science. In an ideal world, the set franchise fee will be equitable to both the franchisor and the franchisee.
What Exactly Is a Franchise Fee?
When you buy a franchise, you become a company owner while benefitting from the product or service’s existing market reputation. The franchise fee enables you to utilise the franchise name, logo, and branding for a certain length of time.
The franchise firm will also provide you with materials and training. In the franchise agreement, they promise that no other franchise will open within a specific radius of your site.
What Factors Enter Into the Determination of the Franchise Fee?
Some of the key elements examined while determining a reasonable franchise price are as follows:
The worth of the trademarks and logos for the company in issue.
Costs related to site selection
The area around your franchise that will be protected from competition.
The expense of seeking and choosing a franchisee.
The first training program’s expense.
Costs of franchise development
Marketing and advertising costs
Promotional items
Costs of recruiting personnel
Costs of sales
The expense of providing on-site assistance
The proposed franchise’s potential profitability and return on investment (ROI).
The amount of gross profit that the franchisor will make from the fee, which is often about 25% of the entire fee amount or even more.
Although many firms base their franchise cost on the rates established by their rivals, this is not always the most successful technique. This is due to the fact that these costs might vary greatly even within the same business. The primary source of income should be the selling of goods and services by franchisees, as well as royalty payments, rather than the original franchise price. Setting an excessively high franchise price may deter qualified applicants.
Some organisations even elect to charge a low franchise fee to entice new franchisees to join the company. Frequently, they intend to make up the “lost” money via royalty payments and sales profit from the franchise. Setting the franchise price too low, on the other hand, may leave the franchisor short on cash that can be allocated to franchisee support and services, reducing the possible profit franchise sites may make.
Are franchise fees deductible?
Franchise fees are partially tax deductible as part of your company start-up expenses. Typically, a considerable portion of these expenses may be deductible after the first year of operation. Franchise payments, on the other hand, must be spread out (amortised) over a period of 15 years or the term of the franchise agreement.
Divide your franchise fee by the duration of amortisation to get the amortisation amount. For example, if the franchise cost is $100,000 and the franchise agreement is for more than 15 years, divide the charge by the number of years to obtain an annual deduction of $6,666.67.
You may also choose monthly amortisation. Divide your annual total by 12. In the above example, your monthly deduction would be $555.56.
Franchise fees should be recorded in your company’s financial accounts at their full worth. It is also included in the section on intangible assets. The annual or monthly amortisation must also be noted. This should be done the same manner every time, regardless of the amortisation plan you choose.
Is the financial performance of franchisees disclosed?
Prospective franchisees may be given information about the parent company’s financial success. Financial information is publicly accessible if the firm in issue is listed on major stock exchanges. The greater the number of franchisees, the simpler it is to estimate the total profitability of the firm.
When a company has a large number of franchisees, they may decide to charge a flat franchise price even if some locations are more lucrative than others, rather than charging a fresh cost for each new franchise. In this approach, high-performing franchisees cover the expense of the extra assistance that is often needed of franchise sites that produce less profit.