7 Last-Minute Marketing Ideas for Small Businesses on Saturday

Small Business Saturday is a terrific opportunity for small business owners to kick off the Christmas season. We’ve got fast marketing ideas for you.

What you’ll discover:

1. Spread the word across town.
2. Refresh personnel on customer service.
3. Make a social media post.
4. Provide incentives.
5. Keep your doors open late.
6.Make a cheerful mood.
7. Enter a coupon code online.

On November 26th, millions of customers will flock to small businesses in support of Small Business Saturday. With these last-minute marketing strategies, you can make it simple for your community to support you.

1. Spread the word across town.

Even if you are short on time in the run-up to Small Business Saturday, you may spend ten minutes to put up a flyer announcing your deals, then enlist the aid of friends and family to distribute them throughout town. Many hands make light work, and companies who take the effort to market their Small Business Saturday offerings stand to benefit from increased foot traffic.

Be as descriptive as possible when promoting your special promotions to get the maximum attention. “15% off all household products,” for example, is a much more enticing offer than just promoting “Saturday Discounts.”

2. Refresh personnel on customer service.

Updating staff’ customer service abilities allows everyone to create a great experience, ensuring that clients leave your shop delighted. Prepare your staff for frequent and unusual circumstances in advance of Small Business Saturday. Employees will be more efficient if a specific order is required or if there is a problem with the payment card machine.

3. Make a social media post.

Post on social media as you prepare for Small Business Saturday to make your company followers feel like they are a part of the process. You may publish photographs of fresh holiday decorations, behind-the-scenes inventory shots, or even older photos, such as ones of shop staff who will be working on the big day.

4. Provide incentives.

When it comes to door buster gifts, you may not be able to compete with large box retailers, but you may still give incentives to drive sales. These incentives might take the form of regular discounts or buy-one-get-one deals. Other options to provide value include partnering with a local charity to contribute a portion of the day’s revenues, offering gratis gift wrapping, waiving shipping expenses for online purchases, and giving out cookies and hot chocolate. Consider what can persuade customers to visit your business and offer value to their Christmas season.

5. Keep your doors open late.

Considering the number of individuals that make an effort to buy locally on Small Business Saturday, it stands to reason that extending your hours will allow you to reach more people and sell more things. To attract the maximum foot traffic, open earlier, remain open later, and promote your special hours on social media.

6.Make a cheerful mood.

Decorate your business for the Christmas season if you haven’t already. The sooner you accomplish this, the better, since passers-by may be drawn in by an intriguing window display well before the formal shopping holiday.

Discover methods to keep the party going. Invite a local musician to perform, provide hot drinks and snacks, or provide demonstrations. Everything that might be appealing to guests should be included on a schedule so that the day may be jam-packed with entertainment.

7. Enter a coupon code online.

Many Small Business Saturday concepts revolve upon servicing customers in-store, since this is how the shopping day is usually observed. So why not take a moment to create an online discount offer for folks who follow your brand but are unable to visit your business on Small Business Saturday? Make a deal (say, 15% off + free delivery), then promote it on social media, your shop email, and your website. It’s another approach to increase sales while capitalizing on buyers’ passion for local companies.

That is a lot to plan, but for small company owners, it may be well worth it. On Small Business Saturday, consumers spend billions of dollars. According to studies, when individuals buy locally, $68 of every $100 spent stays in the community, compared to $43 when they shop at chain businesses. Going all-in for Small Business Saturday not only benefits your company but also the well-being of your town. Remember this while you make your last-minute preparations.