What you will discover:
California Governor Jerry Brown signed the California Consumer Privacy Act in 2018. The CCPA is a California-specific data privacy legislation that safeguards the use and sale of customers’ personal data, similar to the General Data Protection Regulation (GDPR) in the European Union. The CCPA defines personal data broadly as any identifiable information that may be reasonably linked to a California consumer or household.
Californians have the following rights under the CCPA:
Table of Contents
Is the CCPA applicable to my company?
In order for a customer to use their rights, at least one of the following conditions must be met by the business:
It is vital to highlight that the location of the company is irrelevant. If your company satisfies the following requirements, it is critical that you begin taking measures toward CCPA compliance.
The CCPA enters into effect on January 1, 2020, but the enforcement date is July 1st, allowing affected enterprises a six-month grace period to ensure that they satisfy the new law’s criteria. If businesses refuse to comply, California residents have the authority to initiate private lawsuits, in addition to the California Attorney General pursuing civil fines per infraction.
While the majority of small businesses will not meet the above requirements, it is critical to understand that your customers value their privacy. Doing your part to secure client data helps to create trust and makes you feel more prepared if the legislation changes or grows. California may be the first state to establish explicit privacy legislation pertaining to user data, but it will most likely not be the last.
