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The California Consumer Privacy Act (CCPA) is being enforced.

May 2, 2023 | Knowledge Hub, US Trademark Law, 🇺🇸

 

What you will discover:

Is the CCPA applicable to my company?
What exactly is personal information?
Is there anything more I should know?
Will the CCPA’s implementation be delayed?

The California Consumer Privacy Act (CCPA) went into effect on July 1, 2020. The CCPA, which follows a number of previous state legislation safeguarding California citizens’ privacy rights, addresses the use and sale of personal data. Some regulations require affected businesses to provide a Privacy Policy, provide notice before collecting personal data, and provide consumers with the option to opt out of the sale of their information. Here are some answers to frequently asked questions concerning the new privacy regulation.

Table of Contents

  • Is the CCPA applicable to my company?
  • What exactly is personal information?
  • Is there anything more I should know?
  • Will the CCPA’s implementation be delayed?
  • Smart Legal Starts Here
  • Smart Legal Starts Here

Is the CCPA applicable to my company?

The CCPA is not applicable to all businesses. It applies to for-profit organizations that collect and sell consumer information or divulge personal information for commercial reasons. Businesses must fulfill one of the following requirements to be within the purview of the CCPA:

The company’s gross revenue is at least $25 million.
The firm has data on over 50K customers, households, or devices.
More than half of the company’s yearly income is generated from selling users’ personal data.

If your organization falls into any of the aforementioned categories, you should consider revising your Privacy Policy and Website Terms of Service to guarantee compliance with CCPA rules. An expert company lawyer can help you and answer any queries you may have.

What exactly is personal information?

Personal information is defined as data that identifies, refers to, characterizes, or may be related with or linked to a specific resident or household.

Is there anything more I should know?

Since it entered into force on January 1, 2020, the CCPA has undergone a few revisions. Among the significant changes are the following:

Companies must declare the types of personal information acquired and the purpose of collection in their privacy policies from the start.
Affected firms must give an opt-in option for the selling of information on children under the age of 16.
If there is no direct collection of personal information, no notice is required.

Will the CCPA’s implementation be delayed?

No, the CCPA’s enforcement began on July 1, as planned. Many businesses wondered if the California Attorney General would delay enforcing the CCPA in light of COVID-19, but he has remained steadfast in enforcing the law on time.

 

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