Legal and Business

Introduction to Trademark Portfolio AuditsTrademark portfolio audits are systematic evaluations of a corporation's trademarks, assessing their legal status, market relevance, and alignment with business objectives. These audits provide a comprehensive overview of the...

Understanding Defamation and DisparagementDefamation and disparagement are critical concepts to comprehend in the context of protecting a brand's reputation, especially for international brands operating across diverse legal landscapes. Defamation is broadly defined...

Introduction to TrademarksTrademarks play a fundamental role in the landscape of business and intellectual property law. By definition, a trademark is a symbol, word, or phrase legally registered to represent a company or product. This tool serves the primary purpose...

Introduction to Trademark RegistrationTrademark registration is a legal process that grants exclusive rights to a specific symbol, word, or phrase that distinguishes the goods or services of one entity from those of others. By registering a trademark with the United...