Operate Your Business Seamlessly in Brand Management with Generis Global HandShake

Generis Global HandShake brings you unparalleled access to operate and grow your business in Brand Management

With a full suite of legal services and business solutions, we ensure compliance and success. Whether you’re starting a new venture, expanding operations, or seeking expert legal support, we’ve got you covered in Brand Management

Navigating Brand Management: How Nike Manages Sub-Brands Like Air Jordan While Ensuring Trademark Protection and Portfolio Consistency

Introduction to Nike's Sub-Brand StrategyNike, a global leader in athletic footwear and apparel, has established a multifaceted branding strategy that places significant emphasis on the development and management of sub-brands. The company's approach to sub-brands,...

Protecting the Block: How LEGO Enforces Trademark Rights to Safeguard Its Iconic Brand

Introduction to LEGO's Brand and Trademark ImportanceThe LEGO brand, founded in 1932, has established itself as a significant player in the toy industry and has transcended generations as a global icon. The name "LEGO" is derived from the Danish phrase "leg godt,"...

Protecting the Block: How LEGO Enforces Trademark Rights to Safeguard Its Iconic Brand

Nov 5, 2024 | Brand Management, US Trademark Law

Introduction to LEGO's Brand and Trademark ImportanceThe LEGO brand, founded in 1932, has established itself as a...

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